The UK Information Commissioner’s Office has quietly published today a report detailing the concerns reported to them, the current picture and the action they are taking as of December 2012 in relation to the cookie consent requirement.
The highlights of the report are as follows:
* Consumers are unhappy with implied consent mechanisms, especially where cookies are placed immediately on entry to the site.
* Consumers often complain about the fact that they have not been given enough information generally, and specifically not enough information about how to decline cookies or manage them later.
* The ICO is continuing to write to websites they receive concerns about – This means that nobody is off the hook.
* The ICO has also looked at the types of cookie in use – This means that the regulator has the means to investigate and find out about cookie practices on a per site basis. If a site operator does not have this information, how is that going to look???
* The provider must ensure that users can see clear and relevant information explaining what is likely to happen while they are accessing the site, and their choices as regards controlling what happens.