The European Commission has now published its official draft version of the previously leaked new e-Privacy Regulation. Will it mean the end for cookie banners? How are communications content and metadata rules changing? And can you still do first-party opt-out marketing in the EU? This post answers these questions and more!
A leaked draft of the Commission's proposals to reform the e-Privacy Directive (aka the "Cookie Directive") has been published today. What do the leaked proposals tell us? Hint: It's a Regulation, with 4% fines, and even tougher new rules on cookies...