CNIL publishes guidance on the disclosure of data to business partners for direct marketing purposes
On December 28th 2018, the French Data Protection Authority (the "CNIL") released guidance on the disclosure of data to business partners for direct marketing purposes. In essence, the CNIL enumerates five principles that companies collecting data directly from data subjects must comply with when disclosing such information to business partners and other organizations. The essential provisions of the said guidelines are summarized below.
"The GDPR will require us to dump our existing customer marketing database and go out and re-seek consent from everyone!" is a concern often heard from clients' marketing teams - but is it actually true? This blog explores why the GDPR's new unambiguous and auditable consent requirements may not be quite as impactful for marketing teams as many fear...